A
Comprehensive Handbook for Starting a Blog in 2024: Insider Tips and Strategies
for New Bloggers to Achieve Success.
Do you want to start a blog and make a
career as a blogger?
Yeah! It’s promising to do both at the
similar time!
Starting a blog can be a great way to turn
your passion into a career and make a passive income. With the right knowledge
and tools, anyone can start a successful blog. For over 14 years, ShoutMeLoud
has been helping millions of users like you to start their own blogs.
There are many reasons why people choose
to start a blog, such as:
·
Sharing new learning’s,
·
Documenting thoughts,
·
Earning a passive income,
·
Receiving free gadgets
·
Travel
Or
any other personal goal. No matter what your reason is, blogging can help you
achieve it.
Let's dive in and learn how to start your
blog today, without any further delay.
This guide is a comprehensive resource
that will provide you with both the theoretical and practical knowledge you
need to start a blog. It covers everything from choosing a blog topic and
platform, to picking a domain name and hosting, to setting up your blog design
and monetizing it.
Before you begin, it's important to have
the name of your domain ready. Keep in mind that you can always change your domain
name later on. In this guide, you will find answers to all of your questions
and will be able to start your blog with ease.
Here are the steps you'll need to follow:
·
Picking the blog topic
·
Selecting the blogging platform
·
Picking a domain name and hosting
for your blog
·
Installing WordPress on your blog
·
Setting up the design of your blog
·
Installing the best WordPress
plugins
·
Writing your first blog post
·
Sharing your post with the world
·
Monetizing your blog
·
Driving traffic and gaining more
exposure
The options for platform and hosting that
are suggested in this guide are those that are known to work.
Starting a Blog from the Ground Up: A
Guide for Beginners with No Experience.
Creating a Blog from scratch: A guide
tailored for beginners with little to no knowledge on blogging. By the end of
this guide, you will have your own blog set up and ready to go.
Step 1: Choosing a Blogging Platform:
The first step in creating your blog is to
decide which platform you want to use. There are a variety of options available,
and different bloggers have different preferences.
One of the most popular choices among
bloggers is WordPress. This platform is known for its ease of use, and it's a
great option for beginners.
It's important to note that there are two
versions of WordPress: WordPress.com and Self-hosted WordPress (WordPress.org).
The latter is the version you need for a
more professional and customizable blog.
As a matter of fact, 37% of websites
worldwide are powered by WordPress. Once you're familiar with the basics of
blogging, you can consider moving to more advanced and meaningful platform.
For more information, check out our
comparison of the best blogging platforms.
Step 2: Defining the Niche for Your Blog:
Before starting your blog, it is important
to determine the specific topic or niche that your blog will focus on. Having a
specific niche, or area of expertise, is crucial for the success of your blog.
It is important to note that in 2023,
blogging about a variety of random topics is not an effective strategy for
success. Instead, it's best to focus on one specific topic in order to
establish yourself as an authority in that area and attract a dedicated
readership.
Additionally, search engines like Google
prefer websites that are built on a single topic, as it makes it easier to
understand the purpose and content of the website. For example, ShoutMeLoud is
focused on the topic of "blogging."
So, how do you determine the niche for
your blog? Here are a few tips to get you started:
·
Choose a topic that you know better
than anyone else. It doesn't have to be related to your job, it could be
anything that you are passionate about and can comfortably talk about for
hours.
·
Consider topics that you typically
read about. If you find yourself reading about a certain topic all the time,
it's likely something that interests you.
·
Make sure you have a genuine
interest in the topic and can bring unique insights to the table.
·
One exercise that can help is to
take a pen and paper and write down different topic columns that interest you
(e.g. motivation, fashion, technology, finance, photography, scientific
research, baby care, health care, etc.). Then, try to write 5 post ideas for
each column without referencing any other sources. By the end of this exercise,
you should have a better idea of which topic you are most passionate about and
can write about comfortably.
It's important to remember that choosing a
topic that you are passionate about will help prevent burnout down the line. If
you choose a topic that you enjoy writing and talking about, it will be easier
to maintain your blog and continue to produce high-quality content.
·
Determining the Niche for Your New
Blog:
·
Exploring the Pros and Cons of
Single-Topic vs Multi-Topic Blogs
When choosing a niche for your blog, it's
important to consider whether you want to have a single-topic or multi-topic
blog.
Step 3: Choosing a Name and Domain for
Your Blog:
One of the most important steps in
creating a blog is choosing a name and domain for it. The domain name is the
URL that visitors will use to access your blog.
For
example, www.shoutmeloud.com.
When choosing a domain name, it's
important to follow these 4 rules:
·
Make it easy to remember
·
Make it easy to type
·
Make it easy to pronounce
·
Make it brandable
It's important to note that a custom
domain name, like www.shoutmeloud.com, typically comes at an annual cost of
$12. However, there are ways to save on this cost.
Here are some tips to help you choose the
best name for your blog:
·
Prefer a .com domain name above all
other options
·
Ensure that the domain name is easy
to pronounce and type
·
Avoid names that may be confusing
to listeners
By following these guidelines, you'll be
on your way to choosing a memorable and effective name and domain for your
blog.
When choosing a name and domain for your
blog, it's important to consider both the practical and the creative aspects.
One way to check the availability of your chosen domain name is by using the
Bluehost domain suggestion feature. Simply enter a word that you have picked
for your blog and it will show you available domain name suggestions.
In my opinion, the name of your blog is
crucial. You can also choose a domain name under your own name, which is great
for a personal portfolio or if you are building your personal brand. However, I
prefer a generic name that allows for flexibility in the future and the
possibility of having other people run it while still enjoying the benefits of
solopreneurship.
When selecting your domain name, it's
important to be creative and follow the four rules mentioned above.
Additionally, here are a few things to avoid when choosing a domain name:
·
Don't use a domain name that is too
long; aim for 12 characters or less (e.g. ShoutMeLoud)
·
Don't use domain extensions such as
.info, .net, etc. because they tend to have poor search engine rankings.
Instead, stick to .com or .org extensions.
For more information on selecting a great
domain name, check out our suggested reading:
How
to select a great domain name for your business?
Step 4: Choosing a Hosting Provider for
Your Blog:
Once you've selected a name and domain for
your blog, the next step is to find a hosting provider.
Hosting is where your blog will be stored
and made available to the public.
This is a server that stays online 24/7
and holds all the images, design, and content of your blog.
There are many hosting service providers
available, but for a blog, Bluehost is an ideal choice. It offers a variety of
features that will help you create a successful blog, including:
·
Free SSL
·
Unlimited bandwidth and storage
·
A free domain name, saving you
$12/year
·
A user-friendly cPanel
·
Live chat support
·
A 30-day money-back guarantee
·
An affordable price of $2.95/month
These features make Bluehost a great
option for beginners and experienced bloggers alike. With Bluehost, you'll have
everything you need to get your blog up and running smoothly.
Purchasing a Hosting Plan with Bluehost:
To purchase a hosting plan with Bluehost,
follow these steps:
·
Go to Bluehost.com
·
Click on the "Get Started
Now" button
·
Select the Basic plan if you're
starting one blog or the Plus plan if you're starting more than one blog
·
On the next page, you'll have the
option to claim your free domain name. If you haven't decided on a domain name
yet, you can choose to do so later.
·
Fill in your contact information on
the next page and pay attention to package extras to save money
·
When purchasing a hosting plan with
Bluehost, it's important to pay attention to the package extras to save money.
One option that can be skipped is the Domain Privacy Protection.
·
In terms of payment, you can choose
to pay via credit/debit card or by using PayPal by selecting the "More
payment options" button. Once the payment is complete, Bluehost will
automatically create your blog in the next 10 minutes. This saves beginners
from the hassle of manually installing the software.
Here's the best part:
Once you've completed the purchase of your
hosting and domain name, Bluehost will automatically install the WordPress
software on your domain name.
This means that your blog is already
installed and ready for you to customize and start blogging. No need to worry
about the technical side, you can just focus on the fun stuff.
Step 5: Customizing Your Blog:
Bluehost makes the process of setting up a
blog easy by automatically installing the software for you. However, before you
start writing your first blog post, there are a few steps you'll need to
complete to set up your blog for branding and make it perfect.
To help you get started, I've created some
guides that you can refer to for setting up your blog:
A guide on how to set up a WordPress blog
for the first time?
By following these guides, you'll be able
to customize your blog and ensure that it's properly set up for branding and a
professional appearance.
Step 6: Enhancing the Visual Appeal of
Your Blog:
You've taken care of the technical aspects
of starting a blog, now it's time to focus on the visual appeal. As the saying
goes, "first impressions are lasting impressions," and the design of
your blog plays a big role in this.
WordPress offers a wide variety of
pre-made designs called "themes" that can be used for any type of
blog. While there are many free themes available, I recommend choosing a
premium theme. This way, you'll have access to support and starter guides, and
you'll be able to ensure that your blog has a professional and high-quality
design.
Once you've decided to take your blog's
design to the next level, you'll want to consider using a theme club. These are
easy-to-use, modern designs that can enhance the visual appeal of your blog.
Here are a couple of theme clubs that I recommend:
·
Astra theme: This lightweight theme
offers a variety of templates for all types of blogs. You can easily install
the theme and choose from a variety of ready-made templates to have your blog's
design ready within 30-45 minutes. This theme is a great option for new
WordPress blogs.
·
Genesis: This is another
high-quality theme framework that can be used to create professional-looking
blogs. It is the theme I use for ShoutMeLoud. You'll need to purchase the theme
and a skin to make it suitable for your blog.
You can also check out How to install a
WordPress theme.
There are many more premium WordPress
theme clubs available, but these two options will give you a professional start
for your blog.
Step 7: Essential WordPress Plugins to
Install:
There are thousands of WordPress plugins
available, but you don't need to install them all. To ensure that your blog is
fully functional, you should install a few essential plugins from the start.
Here are some plugins that you should have on your newly created WordPress
blog:
·
Yoast SEO: This plugin helps you to
optimize your blog for search engines and improve your on-page SEO.
·
ShortPixels: This plugin helps you
to optimize images on your blog for faster loading times.
·
Jetpack by WordPress.com: This
plugin provides a variety of features, including security, performance, and
design options.
You can refer to this tutorial on how to
install a WordPress plugin.
You can also find a list of the best
WordPress plugins here.
While there are many more plugins
available, these essential plugins will ensure that your blog has all the basic
functionality.
After following all the steps, your blog
is now up and running. Now it's time to focus on adding new content and growing
your audience.
Step 8: Create a content plan:
Before starting to write your first blog
post, it's important to make a content plan. This will help you organize your
ideas and ensure that your content is well-structured and covers all the
necessary information.
You can use tools like Excel or Trello to
create your content plan. There are also free content planning boards available
on Trello that come with checklists to help you write a perfect article.
When creating your content plan, write
down all the ideas for articles you could write and create an outline for each
one.
It's best to do this in one sitting so you
have a clear idea of what you want to write about in the future. Then, when
you're ready to start writing your content, you can work on one article at a
time.
Step 9: Write your first Blog post:
Now is the exciting part, crafting your
initial blog post. To decide on the topic of your first post, consider the
following guidelines:
When writing, envision a person sitting
next to you and speak to them in the first person. This will create a personal
connection with your readers.
Ensure your post comprehensively covers
the topic at hand and don't be afraid to write at length, 1000+ words can be
beneficial.
Avoid using copyrighted images and instead
opt for free-to-use images from reputable sources. Include multimedia by
embedding videos from platforms such as YouTube. Consider reading a guide on
SEO copywriting to increase the visibility of your post on search engines.
Step 10: Create essential pages on your
blog:
To ensure your blog is professional and
complete, it's important to include a few key pages. These can be added over
time, but here are the essential ones to consider:
·
About page: This page should
provide information about your blog and yourself, giving readers an idea of who
you are and what your blog is about.
·
Contact page: This page should
include a contact form for readers to reach out to you. You can use plugins
such as Contact Form 7 or Jetpack's contact form feature to create this page.
·
Media kit page: While you may not
need this right away, it's important to know about it. This page is where you
can share information about your blog's traffic and available advertising
options.
·
Privacy policy page: This page
should explain how you collect, use, and protect user data.
·
Disclaimer page: This page should
clarify the limitations of liability for your blog's content.
·
Disclosure page: If you have any
sponsored posts or affiliate links, this page should explain that to readers.
·
Terms and conditions: This page
should outline the terms under which users can access your blog.
Driving traffic to your Blog
Once your blog is set up, the next step is
to drive traffic to it. There are many techniques that can be used to get
traffic to a new blog. Some of these include:
·
Search engine optimization (SEO) to
improve visibility in search engine results pages (SERPs)
·
Social media promotion through
platforms like Facebook, Twitter, and Instagram
·
Guest posting on other blogs to
reach a new audience
·
Creating and sharing infographics,
videos, and other types of content to attract backlinks
·
Building relationships with other
bloggers in your niche to gain exposure
·
Utilizing paid advertising options
like Google AdWords, Facebook Ads, and Twitter Ads to drive targeted traffic to
your blog.
One should read this guide on How to
Promote Your Blog (12+ Actionable Blog Promotion Techniques) to learn more
about these techniques and how to implement them.
Step 12: Building a social presence:
Now that you have established your blog,
it's important to build a social presence to connect with your readers and grow
your community. To do this, you should create a Facebook page, Instagram
account, and Twitter account for your blog. These platforms will allow you to
engage with your readers, share updates, and promote your content.
The following resources will help you get
started with creating your social accounts:
·
Guide on how to create a Facebook
page for your blog
·
Tips on creating a Twitter profile
for your blog
·
Strategies for forming a community
around your blog through social media.
Now, learn how to monetize your blog and
generate revenue in simple steps.
There are several ways to monetize your
blog and earn income. Some popular options include:
·
Utilizing Google AdSense to display
ads on your blog
·
Using affiliate marketing to earn
commissions by promoting other people's products
·
Creating sponsored content for
brands
·
Joining the Amazon affiliate
program to promote and earn commissions from their products
·
Selling direct ads on your blog
·
Creating and selling your own
digital products such as eBooks or online courses
You can learn more about these methods and
how to implement them in my article:
"How to make money blogging"
What things else do you need for reaching
the next level of Blogging?
In addition to the steps mentioned above,
to reach the next level in blogging, it's important to learn about SEO and
implement it on your blog. SEO, or search engine optimization, is the process
of optimizing your website to rank higher in search engine results pages
(SERPs). This can help drive more targeted traffic to your blog, which can
ultimately lead to more revenue.
To improve your SEO, you should focus on
three main areas:
·
On-page SEO refers to the
optimization of your website's content, including keyword placement and content
quality.
·
On-site SEO refers to the technical
aspects of your website, including crawling and indexing.
·
Off-site SEO refers to building
backlinks from other websites to your own.
Additionally, with the evolution of SEO,
it's important to focus on social signals and user experience.
·
Social signals refer to the impact
of social media on your website's search engine rankings.
·
User experience refers to the
overall usability and design of your website, including navigation and site
loading speed.
·
To learn more about SEO, it's
recommended to read articles on: keyword research
·
SEO-friendly content writing
·
Backlink building
With a proper understanding of SEO, you can
drive more targeted traffic and revenue to your blog.
Driving traffic to your blog is essential
for expanding your audience and generating revenue:
Attracting targeted visitors to your blog
is crucial for generating revenue and growing your audience. By implementing
effective SEO strategies and utilizing social media, you may already be seeing
some organic and social media traffic. To further increase your website's
traffic, consider implementing additional techniques such as driving traffic
from forums and increasing organic traffic. Remember, targeted visitors are
more valuable as they are more likely to convert into paying customers.
Improving your blog's readership:
Improving your blog's readership is a key
aspect of turning one-time visitors into loyal followers. Top bloggers pay
close attention to every detail to ensure their readers keep coming back. To
take your blog to the next level, consider implementing advanced and less
discussed techniques such as increasing your readership and retaining them.
Some resources to help in this process
include reading articles on how to get more readers and keep them,
understanding why readers may not be engaging with your blog, and seeking
guidance from other bloggers in forums and groups. Remember; while it's not
possible to have a guide with you every step of the way, there are many
resources available to help you improve your blog's readership.
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